Italdesign’s $1.7 Million ZeroUno Supercar
Although founder Giorgetto Giugiaro—named Car Designer of the Century in 1999—is no longer with the firm, Italdesign has not only kept its purpose-driven passion, but increased the intensity. Acclaimed for the automotive artistry it has produced for others in the industry, the Torino-based team has finally stepped in front of the creative curtain to reveal its own masterwork—the ZeroUno supercar.
“The only way to design a successful sports car is to use the form-follows-function approach,” says Filippo Perini, head of design for Italdesign and the man responsible for the look of the Lamborghini Aventador. “For the ZeroUno project, we communicated a design language that fits with our company’s DNA, and we employed a simultaneous engineering process.”